I get to work with and around some of the coolest companies and entrepreneurs right here in Central Ohio. Case in point is the fantastic team that is BrandThunder. They have built a solid business around extending browsers to themed marketing engines helping companies grow their businesses in tangible ways. It is a real asset to have their creative force be a part of the Dublin Entrepreneurial Center, and BrandThunder is great client company for TechColumbus and the Ohio Tech Angels. In short, BrandThunder ROCKS.
I'm linking to one of the recent blog posts that relates some exciting news, and a simple metric for the speed at which their product is being adopted by sports fans (30+ themes), NASCAR fans, music fans and a host of others.
Brand Thunder Passes 2 Million Downloads - 2 Reasons Why
By Kevin Dwinnel.
The growth chart is text book. Brand Thunder’s doubling its size in half the time. It took us 18 months to reach the 500,000 download mark. Nine months later, we reached the million download mark. Four and a half months after that, we’re over two million downloads. Nice momentum.
It’s easy to see the caliber of brand that we’re fortunate enough to work with, our client list is full of great names from around the globe. Leveraging the power of the brand and their consumer touch points is common practice for affinity products. We try to bring a little more. The web has splintered audiences. Think about how a sports fan may follow their favorite team. A fan may go to the team’s site, or they may go to a leading sports site, or they may participate in a blog or community focused on a team or sport. Limiting distribution through team channels limits the reach of the product. (As an aside, if you really want to learn about how teams can keep up with their fans, follow Sports Networker.)
Brand Thunder leverages distribution opportunities beyond the client site... To read the rest of this article, please click here.